This first step to a full production video is having the right concept. This sets the foundation and overall message of your video. We take this process serious yet with an open mind. This is the moment to get all of the ideas on the table that will guide decision making throughout your production. During this step we focus on 3 main ares: Audience, Artist Requests, & Idea Consolidation.
Before pitching ideas we like to first make sure we produce ideas that is fit for your audience. We collect information from you, your social media accounts, previous videos and comments, and what similar artist of your genre are doing.
We are open to hear all request and ideas from the artist, manager, or company. Considering this is your video, this step promotes a collaborative effort between artist and production to ensure the artist vision is included.
After audience, ideas, and request have been considered, we will then combine those elements into a master concept.
Provided the approved concept, we then begin to write the script that will result as the concept at the end.
When scripting things like locations or ideal settings are being written. Although these ideas are not physically defined, they give context for whats needed.
When script writing characters are developed and given detailed characteristics like hair, clothing, language, behavior, etc. This amount of detail provides casting calls an accurate description for the required role.
Audio is key when it comes to dialogue in video. Therefore the we only write with purpose and not chatter.
Now that we have our concept and script, we can begin searching for images and video clips that matches the script. Storyboarding is our essential to creating a visual blueprint of your video before cameras roll. This collaborative process clarifies your vision, streamlines production for time and cost savings, and ensures your final video effectively communicates your message and meets your goals. It's key to a successful, impactful outcome.
Heres where it all starts to come together. During pre-production we take all of the ideas and begin to tie the physical aspect to it. This includes finding locations, casting, equipment, props, set design. This is where meticulous planning lays the groundwork for success. Pre-production ensures a smooth, efficient, and on-budget filming process.
With a solid plan in place, our experienced crew brings your vision to life. We focus on capturing high-quality footage and audio, expertly managing every aspect on set to realize the creative brief and storyboard with precision.
Here, the raw footage transforms into a polished masterpiece. Our skilled editors weave together the best takes, refine pacing, integrate graphics, perfect color, and craft sound design to create a compelling final video that captivates.
A great video deserves to be seen. We help you develop a tailored release strategy, identifying the best platforms and timing to reach your target audience effectively and maximize your video's impact and return on investment.
